Before getting started on a capital campaign, major gift fundraising or nonprofit fundraising in general, a nonprofit must consider strategic planning. As with building a house, taking a vacation or starting a business, achieving your desired outcome depends largely on the plan you have in place beforehand. As experts in strategic planning, fundraising consultants can help you create this blueprint and ensure that you meet your desired goals, whatever they may be.
3 Objectives of Strategic Planning
So, what is strategic planning? Strategic planning is the process of defining a strategy, identifying goals, and outlining a plan for achieving those goals. Whether you are just starting a nonprofit organization or are looking to complete a specific fundraising event, strategic planning is a huge driver of your success.
The 3 objectives of strategic planning are:
•Assess the Current Situation
Where does your nonprofit currently stand? What needs to change and how are you going to change it?
•Affirm the Future Direction
Make sure everyone is on board with your goals and vision for the future.
•Adopt an Actionable Plan
Work with fundraising consultants to create a plan that makes sense for your nonprofit and identify the tactics through which you will achieve it.
The Benefits of a Strategic Plan
If you’re still not sold on strategic planning, consider these benefits it will bring to your organization:
Ownership – Developing a strategic plan that involves all of your key stakeholders will provide a sense of ownership to everyone involved.
Clarity – Strategic planning brings clarity to your organization’s purpose. It helps clarify who you are and where you’re headed.
Unity – A strategic plan that involves the whole team will also unify the whole team. You all are working towards a common goal and you know what that goal is and how you’re going to reach it.
Success – With a positive attitude, full team involvement, and an actionable plan, you are sure to see success.
Strategic Plan Framework
As you’re developing your strategic plan, remember this basic framework:
What is the overall outcome your organization plans to achieve?
•Sub-Ordinate Platform Objectives
What are the desired outcomes for each broad area?
◊ Goals – What we will achieve?
◊ Strategies – How we will achieve it?
◊ Actions/Tactics – What specific steps we will take?
Strategic planning is vital to any nonprofit, whether you’re just getting started or you’re planning a capital campaign. If you need assistance with strategic planning, fundraising consultants can help you identify your goals and develop an actionable plan for achieving them. Check out our blog to learn more about executing an effective strategic planning process and contact us to develop your strategic plan today.
Written by Lee Neel, Vice President of The Fundraising Resource Group. The Fundraising Resource Group helps non-profit organizations across the United States with fundraising feasibility studies, capital campaigns, annual giving campaigns, major gift fundraising, non-profit marketing, fundraising training, and other high-impact, high-return fundraising activities. For more about how we can help your non-profit achieve fundraising success, visit our website at www.thefundraisingresource.com or call 888-522-1492.