The word "future" with building cranes around it to illustrate the idea of building the future.In 1999, there were 1,202,573 non-profit organizations in the United States registered with the IRS. By 2009, that number had increased to 1,581,111, an increase of 32%. This astounding increase illustrates the growing competition for donor dollars.

The Nonprofit Research Collaborative recently reported that the increased demand for services and stagnant funding growth since late 2008 have created urgent needs to move forward with capital campaign planning. While only 12% of responding organizations were in a campaign, 34% were planning a capital campaign or special purpose campaign soon.

Effective planning for a formal campaign can’t start early enough and should be a comprehensive, collaborative process. If you’re considering embarking on a Capital Campaign, you owe it to yourself and your organization to spend one hour learning how to ensure your Capital Campaign’s success. During this online training you’ll learn the essential elements of a successful capital campaign using best-practices, practical experience and specific examples. At conclusion, you’ll be able to:

• understand what it takes to conduct a successful capital campaign
• create a comprehensive campaign business plan
• make informed decisions on how to proceed with a campaign

For more information about The Fundraising Resource Group’s relational fundraising services, visit our website at www.thefundraisingresource.com

This spiral-shaped chapel was designed by Philip Johnson, the noted American architect, and features stained glass by Gabriel Loire. It honors the spirit of gratitude as it is represented in world religions, so it seemed like a fitting post for Thanksgiving. The chapel comprises just part of this lovely downtown Dallas oasis, which includes the Bell Tower, a garden, walkways with reflecting pools and waterfalls.

 
Traditionally, Thanksgiving is the season where we pause to reflect on the many things we are thankful for: friends and family, health and prosperity, love and the many memorable moments of 2011.  We at The Fundraising Resource Group give thanks for our many friends in the industry who make our work so very enjoyable.  May the spirit of Thanksgiving be yours now and throughout the holiday season.   And may 2012 bring you good fortune and good health.
Yes, that’s right.  The top 25 most popular (and worst) passwords of 2011 are out.  Not surprisingly, a lot of the same passwords were on the top 25 list for 2010 and 2009 and 2008…although their ranking has changed.  “Monkey” moved from #14 last year to #6 this year.   “Monkey?”  Can anyone explain to me why this is such a popular password?  More importantly, reading this list, is anyone surprised that on average, half a dozen accounts are hacked and taken over every two or three minutes, round the clock, including now?
 
To understand how incredibly risky and stupid using these types of passwords is (and the hassle and challenges you’ll experience once you’ve been hacked), I highly recommend this recent article in The Atlantic by James Fallows, Hacked.  In this fascinating-in-a-train-wreck-sort-of-way article, Fallows details his wife’s Gmail account being hacked, all her email files stolen, and their subsequent education regarding the risks of cloud computing.  Fallow is quick to point out that their experience with Gmail  “would apply to most people using most online services, including Apple’s pending “iCloud” services and Microsoft’s continuing movement of Windows services to the cloud.“ 
 
The paragraph in the article that made my hair stand on end? “Guessing (passwords) less often involves social engineering—trying your birthday or your hometown or your relatives’ names—than “brute-force attacks,” in which a hacker’s computer tries every word or combination of words in existence, in a variety of languages, to see if it finds a match. From most officials, I heard reminders that if a password can be found in a dictionary, that password is not safe. Andrew Kovacs, communications manager for the Google security staff, added: “And those tricks about changing E’s to threes and O’s to zeros? Sorry to tell you, but the hackers have thought of those too.” Several of the people I spoke with pointed out that brute-force attacks have recently become much more effective, as hackers have taken advantage of the powers of new computer-graphics chips, which can handle certain kinds of computations even more quickly, and with more parallel processes running simultaneously, than a computer’s central processing chip can. These turn out to be the computations necessary for producing password hacks.”
 
Lest you think you’re smarter or more creative in choosing your passwords than the average bear, he goes on to state that his wife’s password was a combination of two short English words followed by numbers.  Sound familiar? And that “For reasons too complex to explain here, even some systems, like Gmail’s, that don’t allow intruders to make millions of random guesses at a password can still be vulnerable to brute-force attacks.”
 
At the end of the article, Fallows provides three pieces of advice:
 
1.       If you use Google’s Gmail, use their two-step verification system
 
2.       “ ‘Choose a long, familiar-to-you sequence of ordinary words, with spaces between them as in an ordinary sentence, which more and more sites now allow. “Lake Winnebago is deep and chilly,” for instance. Or “my favorite packer is not brett favre.’  Or ‘Choose a truly obscure, gibberish password—“V*!amYEg5M5!3R’ ”
 
3.       Use different passwords. “The guide should be: any site that matters needs its own password—one you don’t currently use for any other site, and that you have never used anywhere else.“
 
Solid advice learned the hard way.  And now for the top 25 list (in case you were wondering):
 
1. password
2. 123456
3.12345678
4. qwerty
5. abc123
6. monkey
7. 1234567
8. letmein
9. trustno1
10. dragon
11. baseball
12. 111111
13. iloveyou
14. master
15. sunshine
16. ashley
17. bailey
18. passw0rd
19. shadow
20. 123123
21. 654321
22. superman
23. qazwsx
24. michael
25. football
 
By Lee Neel, Vice President of Marketing, The Fundraising Resource Group.  For more information about The Fundraising Resource Group’s relational fundraising and marketing services, visit our website at http://www.thefundraisingresource.com/.
The actual title of the article that I read over coffee this morning is “Get Ready for Everything You Do To End Up On Facebook” and it says it all.  This article is a must read for anyone interested in keeping up with where Facebook is going.  As Ellis Hamburger states, “Not too far from now, everything you do on a computer or mobile device will tie in directly to Facebook, complete with time stamps for when you did something…you’ll be able to literally see a minute to minute break down of what you did every day of your life.”  (Oh, joy.)
 
“Activity is incomplete until many more apps can tie in, but here’s how the future might look when you glance back at a day in your past:
 
First, you checked into a bar to watch a football game using Foursquare, and then you went home and finished a book you were reading on Kobo. Afterwards, you listened to a new album using Spotify, and then you snapped a picture of the leaves changing colors in your backyard using Instagram. Once you got hungry, you opened up Foodspotting on your iPad and picked a recipe to cook. To cap off the night, you watched a few episodes of TV on Netflix.
 
These apps will let you enable automatic posting to Facebook for when you do just about anything, which is pretty revolutionary. Your entire life can be recorded on Facebook, if you flip the “share” switch to On in each app.”
 
Call me old-fashioned (or just old), but is all this sharing really about sharing or is it exhibitionism?  I love it when a friend recommends a great new restaurant or book they’ve read, but seeing real-time photos from the restaurant of the dishes they’ve ordered is a bit over-the-top for me.  How can you really be present in the moment and enjoying it if you are constantly expending effort to record it for the masses?  We appear to be evolving from a society that treasures privacy to one that exalts exhibitionism and encourages voyeurism.  More than once lately, I have had conversations with friends where they tell me something they’ve been doing and I say, “Yes, I know, I saw that on Facebook.”  Don’t get me wrong, I like Facebook and am an active user, but I do think there is a line somewhere, a difference between sharing and over-sharing.  It looks like in the near future there will be less and less that is shared face-to-face and more and more that is shared virtually.  It will be interesting to see where we are on all this in another ten years…your thoughts?
 
By Lee Neel, Vice President of Marketing, The Fundraising Resource Group.  For more information about The Fundraising Resource Group’s relational fundraising and marketing services, visit our website at http://www.thefundraisingresource.com/.
I have an electrician coming this Saturday morning.  Don’t get me wrong, I am perfectly capable of tearing into my own electrical work.  I learned from the master do-it-yourselfer, my dad.  It is just that my wife is very wise, and practical.  She understands that ultimately it will cost less in stress, potential home and health insurance claims and actual cash by getting an expert to do it.   It will also take less time and have a much higher chance for a successful outcome by bringing in a professional.
 
A great quote I ran across (actually my wife sent it to me, maybe trying to not-so-subtly tell me something) says:
 
“If you think the cost of a professional is expensive, wait until you hire an amateur.”
 
We have all had this happen. Get a bargain. Save some money.  Do it yourself.  How hard can it be?  There is an old adage in the professional fundraising world that says, “The greatest expense in a self-led capital campaign is usually the money you don’t raise by not hiring a Professional.”
 
Certainly every non-profit organization must be wise stewards of the gifts entrusted to them by their generous supporters.  But sometimes (most of the time), bringing in outside expertise can be more effective, take less time and is actually less expensive than either “staffing up” or  other alternatives you may consider. 
 
Here are some tips when seeking value in hiring outside professional fundraising counsel:
1.       Go for experience – not just in the firm you hire, but the consultant actually delivering the service
2.       Check references – actually call and spend time talking to others about the approach, outcome and lasting benefits provided by the firm(s) you are considering
3.       Compare apples-to-apples – make sure you compare every aspect of the proposal and cost:  Deliverables and Outcomes.  Turnkey verses Cost-plus pricing.  Scope, time and intensity of service.
4.       Never, ever pay a percentage of funds raised – this pricing structure goes against the Association of Fundraising Professionals (AFP) code of ethical standards.
5.       Don’t overpay – you can have value without compromising quality. Demand it.
 
For more information about The Fundraising Resource Group’s relational fundraising services, visit our website at www.thefundraisingresource.com