George Bernard Shaw said, “The single biggest problem with communication is the illusion that it has been achieved.” Man is that true! Sometimes communication unfolds like the childhood game “pass the secret.” You know, when you have a lot of people in a circle and one person starts by whispering a “truth” to the person beside them. That person whispers to the next and so on until you reach the last person who reveals the secret. It seemed that no matter what was first communicated, by the end it came out “my dog lives on your roof with my grandmother” or some other nonsense. No matter the relationship, it seems that achieving effective communication can be treacherous.
Non-profit organizations are not immune to this challenge when seeking to effectively communicate to their donors. Many times we compound the inherent pitfalls by not starting with a clear strategy, effective message, specific objective and well-defined audience. We go one step further down the wrong path many times by making the common mistakes of “do-it-yourself” communicators rather than employing the appropriate expertise to do the job.
How do you stop this communication “illusion” and actually “achieve” effective communication? Well, if I had all of the answers I would be making a fortune writing a book to teach men how to better communicate with their significant others or parents with their children. However, what I do know is that there are some very specific actions to developing a communications strategy, creating the messaging and materials, and appropriately delivering the right communication to the right audience to enhance your fundraising efforts.
If you want to find out these secrets, join Lee Neel, Vice President of Marketing for The Fundraising Resource Group and Daniel Neel, President, for a FREE webinar on June 26, 2012 entitled, Design and Messaging for Winning Campaign Materials: Avoiding Common Mistakes of “DYI” Communicators. This session is designed to teach participants to:
- Develop a strategy statement for their organization’s campaign communications
- Understand the elements that create strong branding and communications
- Strategically implement effective communications in fundraising activities
Lee brings over 25 years of marketing communications experience, working for high-profile advertising agencies in Manhattan and Dallas and with notable corporate brands. A gifted strategist and analyst, Lee has a broad set of capabilities that include strategic planning, brand positioning and messaging, campaign materials development, traditional media and online marketing, public relations and project management. Lee also has extensive non-profit experience working with many organizations across the country and holds a Masters Degree in Advertising from Northwestern University’s Medill School of Journalism. Daniel has more than 28 years of professional fundraising and financial services experience, developing comprehensive fundraising programs for organizations across the country.
Please join us for this webinar on June 26, 2012 at 2 PM EDT and help get grandma off the roof.