Upcoming Free Webinars from
The Fundraising Resource Group
June 12, 2012 at 2pm EDT
Significantly Increase Your Fundraising ROI - A Major Gift Mindset
Successful major gift fundraising is the single most effective way to increase revenue without increasing expenses while building lasting relationships. This webinar will give practical tools and tips on developing, managing and growing a major gifts program. This webinar is designed to teach participants to:
- Appropriately define a major gift and segment your donor base
- Create and implement an effective portfolio management process
- Effectively measure success
Event: Increasing Your Fundraising ROI
Date: Tuesday, 6/12 at 2pm EDT
Presenter: Daniel Neel
June 26, 2012 at 2pm EDT
Design and Messaging for Winning Campaign Materials
Presenters: Lee Neel & Daniel Neel
This webinar will give participants an overview on how to develop messaging and materials for winning campaigns including strategy, branding, design and messaging. It will highlight the most common mistakes made by “DIY” communicators. It will include specific examples of the fundraising campaign branding, logo, tagline, design and messaging process. At conclusion, participants will be able to:
- Develop a strategy statement for their organization’s campaign communications
- Understand the elements that create strong branding and communications
- How to effectively implement campaign communications
Event: Winning Campaign Materials Webinar
Date: Tuesday, 6/26 at 2pm EDT
Presenters: Lee Neel & Daniel Neel
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Coming Again Soon
Taking the Fear out of "The Ask" (What would John Wayne do?)
Presenter: Daniel Neel
The #1 reason people don’t like asking for money is the fear of the unexpected. This course will provide practical guidance and tools for planning, conducting and successfully closing major and capital gift solicitations. At conclusion, participants will be able to:
1) develop individualized solicitation strategies,
2) solicit major gifts with confidence, anticipating and appropriately responding to potential objections,
3) prepare others for effective solicitation visits.
Event: Taking the Fear out of The Ask Webinar
Date: TBD
Presenter: Daniel Neel
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Coming Again Soon
How to get an "A" in Nonprofit Board Fundraising
Presenter: Daniel Neel
How would you grade your board on its fundraising success? The greatest opportunity for improvement for non-profit boards is in fundraising. A recent survey of nearly 1,000 non-profit CEO’s and 800 board members found that only 16% of respondents gave their board an A or B in fundraising, while 84% graded their performance as a C or below.
Join Daniel E. Neel, President of The Fundraising Resource Group, in this free webinar designed to provide you with the training and tools needed to effectively engage your board in its greatest and most important challenge. Participants will learn how to: 1) communicate specific expectations for board members; 2) provide the appropriate structure and training to empower board members; and, 3) effectively engage board members to be successful in fundraising.
Event: Board Fundraising Webinar
Date: TBD
Presenter: Daniel Neel
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Coming Again Soon
Ensuring Capital Campaign Success: The 4 I's to Foolproof Planning
Presenter: Daniel Neel
In 1999, there were 1,202,573 non-profit organizations in the United States registered with the IRS. By 2009, that number had increased to 1,581,111, an increase of 32%. This astounding increase illustrates the growing competition for donor dollars.
The Nonprofit Research Collaborative recently reported that the increased demand for services and stagnant funding growth since late 2008 have created urgent needs to move forward with capital campaign planning. While only 12% of responding organizations were in a campaign, 34% were planning a capital campaign or special purpose campaign soon.
Effective planning for a formal campaign can’t start early enough and should be a comprehensive, collaborative process. If you’re considering embarking on a Capital Campaign, you owe it to yourself and your organization to spend one hour learning how to ensure your Capital Campaign’s success. During this online training you’ll learn the essential elements of a successful capital campaign using best-practices, practical experience and specific examples. At conclusion, you’ll be able to:
•understand what it takes to conduct a successful capital campaign
•create a comprehensive campaign business plan
•make informed decisions on how to proceed with a campaign.
Event: Capital Campaign Webinar
Date: TBD
Presenter: Daniel Neel
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Coming Again Soon
Is that Jed Clampett or James Bond Hiding in Your Database? Know Your Donors
When peering into the deep of your donor base, it is critical not to “drown in a sea of opportunity.” There are many types of donors; how do you segment, manage and prioritize your time for a high-quality major gift portfolio? This webinar will teach participants to effectively use prospect research and review to understand the passions and interests of individual donors and develop donor plans that meet the donors’ motivations. At conclusion, you will be able to:
- identify specific donor types
- effectively interpret donor research and anecdotal review, and
- develop specific individualized donor strategies.
Event: Know Your Donors Webinar
Date: TBD
Presenter: Daniel Neel
For future webinar dates and times please sign up for Updates.
To learn more about our in-person fundraising seminars and workshops for non-profit organizations, please visit our Fundraising Training Courses page.
